Thank you for choosing Purple Smart TV Products and Services! At Purple Smart TV, we firmly value your privacy and data security. Hence, we strive to be transparent regarding our data collection, usage, storage, processing, and sharing policies.
ABOUT THIS POLICY
This Policy outlines the basic details of your personal data relationship with Purple Smart TV. It applies to all Purple Smart TV's products and services and the Terms and Conditions of Use, which govern the use of their services. Furthermore, the Policy ensures that your data is protected and you know your rights and obligations.
Occasionally, we may create or provide new or extra products or services. If introducing these new or additional products or services leads to any substantial change in how we gather or process your data, we will inform you about this and may provide other terms or policies. Unless specified otherwise, this Policy will apply to any new or extra products or services.
This Policy Aims To:
- Understand what personal data we collect about you, the reasons for collecting it, and who we share it with.
- How we use the personal data that you share with us to provide you with great experience when you use Purple Smart TV products and services.
We have outlined below the categories of personal data we collect and how we use it when you sign up for any of our products and services. The table below lists the various types of personal data we collect from you and how it is collected:
THE PERSONAL DATA THAT WE COLLECT FROM YOU
This is the personal data that is provided by you or collected by us to enable you to sign up for and use our products or services. Depending on the type of service you sign up for, this may include your name, username, email address, phone number, birth date, gender, address, and country.
Categories of Personal Data
Description of Category
We will ask you to provide some of the personal data required to create your account. Providing or collecting personal data is necessary for users to sign up for and use our products or services. Depending on the type of service, this data may include your name, username, email address, phone number, birth date, gender, address, and country, all of which are essential for us to provide the best experience. Consequently, it is necessary to provide this information to access our services.
HOW WE USE YOUR PERSONAL DATA
When you use or interact with any Purple Smart TV Products or services, we process your data for various reasons, relying on legal bases.
Furthermore, we take necessary precautions to safeguard your data, ensuring its safety and security.
The table below outlines why we process your data, the associated legal bases we rely upon, and the categories of personal data used for these purposes.
Purple Smart TV processing purpose ('processing purpose')
The Legal Basis for the Processing
Purple Smart TV uses the following Categories of Personal Data for Processing
In order to understand, diagnose, troubleshoot, and fix issues related to Purple Smart TV products or services.
Performance of a contract. Legitimate Interest
User Data Usage Data
Purple Smart TV products and services will be evaluated and improved to incorporate new features, technologies, and improvements.
Legitimate Interest Consent
User Data Usage Data
Legal obligations and law enforcement requests must be complied with.
Compliance with legal obligations Legitimate interest
User Data Usage Data Payment and Purchase Data
In the course of marketing, promotion, and advertising.
Performance of a contract Legitimate Interest
User Data Usage Data
Licensing agreements must be met, as well as reports of intellectual property infringement and inappropriate content must be dealt with appropriately.
Per formance of a contract Legitimate Interest
User Data Usage Data
Legal claims may be established, exercised, or defended.
Leg itimate interest
Usage Data Usage Data Payment and Purchase Data
Conducting business planning, reporting, and forecasting.
Usage Data Usage Data Payment and Purchase Data
In order to process your payment.
Performance of a Contract Compliance with legal obligations
User Data Payment and Purchase Data
Detecting fraud, such as fraudulent payments and fraudulent use of our products and services.
Performance of a Contract Compliance with legal obligations Legitimate Interest
User Data Usage Data Payment and Purchase Data Plan Verification Data
To learn more about Purple Smart TV's use of the legitimate interest legal basis under the GDPR, please see the section titled 'How to contact us' in this policy at the end.
SHARING YOUR PERSONAL DATA
Our Purple Smart TV Products and services list the categories of recipients of the personal data collected or generated.
PERSONAL DATA YOU MAY CHOOSE TO SHARE
As outlined in the table below, personal data will only be shared with those recipients who meet the following criteria:
- In order to use Purple Smart TV Products or services properly, you may be required to share certain personal information.
- Your consent to share your personal data can be given by selecting the appropriate settings in Purple Smart TV products or services or by authorizing Purple Smart TV through a consent mechanism.
Categories of Recipients
Reason for sharing
We will provide our payment processors with your personal data, as needed for them to process your payments and for anti-fraud measures.
We collaborate with advertising partners to personalize the ads and marketing messages you receive on our Purple Smart TV Products or services. These partners help us serve up more pertinent ads and promotional communications, which may include interest-based advertising (also known as online behavioral advertising), contextual advertising, and generic advertising. To personalize the ads, we and our advertising partners may process certain personal data to better understand your interests or preferences.
Law enforcement and data protection authorities.
When it is necessary, we may share your personal data when we believe it is necessary to comply with a legal obligation or respond to a valid legal process, such as a search warrant, a court order, or a subpoena. Additionally, we may share your personal data in order to protect national security, law enforcement, litigation, criminal investigation, or to prevent death or imminent bodily harm, when we deem that such interest is not overridden by your interests or fundamental rights and freedoms requiring the protection of your personal data.
Purchasers of our business.
DATA RETENTION AND DELETION
We retain your personal information only for as long as needed to provide you with Purple Smart TV Products or services for legitimate and essential business requirements, such as maintaining the performance of the Products or services, making data-driven decisions on new features and offerings, complying with legal obligations, and settling disputes. Additionally, we retain some of your data while you are still a user of any of the Purple Smart TV Products or services.
Upon request, we will delete or anonymize your personal data so that it can no longer be used to identify you, unless we are legally required to maintain certain information, such as:
- Your personal data will be retained until an unresolved issue relating to your account has been resolved, such as an outstanding credit on your account or an unresolved claim or dispute.
- We will retain the necessary personal data for the period stated by applicable law where we are required to retain it for legal, tax, audit, and accounting obligations.
- Our legitimate business interests, such as fraud prevention or user security, may require us to collect certain information.
Purple Smart TV may share your data globally with other Purple Smart TV group companies, subcontractors, or third parties located in countries other than your own to carry out activities as specified in this Policy.
Therefore, your data may be subject to privacy laws that differ from those in your country.
We may show ads from third parties and other material that links to sites not operated by us. We cannot control or be held liable for third parties privacy practices and content.
If you click on an advertisement or link from a third party, please be aware that you are leaving the Purple Smart TV Products or services, and any personal data you provide will not be subject to this Policy.
Please read their privacy policies to learn more about how they gather and manage your personal data.
SAFEGUARDING YOUR PERSONAL DATA
We are dedicated to preserving the personal data of our users. We deploy appropriate technical and organizational measures to ensure the security of their data, although the system is only partially secure. We have adopted pseudonymization, encryption, access, and retention policies to guard against unauthorized access and unnecessary storage of personal information.
Please select a strong password for your user account and keep it exclusive to your Purple Smart TV Services account. Never reveal your password to anyone, restrict access to your computer and web browser, and log out when you have finished using any of our products or services.
Purple Smart TV Products or services are not intended for children under 13 years old or offered to those whose age requires parental consent to process their personal data. We do not knowingly collect personal data from those under this age limit. If you are a parent of a child that has provided us with personal data, please contact us by emailing us at email@example.com on the Contact Us page. If we discover that we have received personal data from someone under 13, we will take reasonable steps to delete the account from Purple Admin Panel.
COOKIES AND POLICIES
Purple Smart TV may use two types of cookies to track user activity: Session ID cookies and persistent cookies. Session ID cookies are a set of data stored on a user's device that is related to a particular session. Session ID cookies also help reduce the system load time, server processing, and quick data rendering.
When the user logs out, the cookie is removed. Persistent cookies are stored as a small text file on the user's computer for extended periods, which may contain passwords and other preferred information. This data is not used for personally identifiable information.
At Purple Smart TV, we use log files like many other websites. This may include IP address, ISP (Internet Service Provider), browser type, referring/exit pages, time and date stamp, the number of clicks, platform type, broad demographic data, and comprehensive usage statistics. Nevertheless, none of the information stored in our log files is associated with personally identifiable information.
CHANGES IN POLICY
This Policy may be amended from time to time. In the event of material changes, Purple Smart TV will provide a clear notification, as appropriate. This may be done through a visible notification within the Purple Smart TV Products or services, an email, or a notification to your device.
In some cases, these notifications may be provided in advance. Therefore, please ensure you read any notices carefully.
HOW TO CONTACT US
Thank you for reading our Policy. If you have any questions about this Policy, please contact us, by emailing us at firstname.lastname@example.org
We hope you enjoy Purple Smart TV products and services!